This paper explores the implications of a Civil Economy approach to consumer ethics, by addressing the idea that Antonio Genovesi’s (1713–1769) notion of mutual assistance can be understood in terms of collective intentionality or team reasoning. I try to give reasons for this idea by a careful examination of Genovesi’s conception of social life and human agency and by reading it through the lens of team reasoning. I argue that this understanding of mutual assistance may imply broad constraints over agents’ choices whenever they conflict with the good of society. Then I explore the implications of a mutual assistance approach to market ethics in a global society, where conflicting views of good and different group affiliations are possible.

本文通过探讨 Antonio Genovesi（1713-1769）的互助概念可以根据集体意向性或团队推理来理解这一观点，探讨了公民经济方法对消费者道德的影响。我试图通过仔细检查 Genovesi 的社会生活和人类能动性概念并通过团队推理的视角来解释这个想法的原因。我认为，这种对互助的理解可能意味着在代理人的选择与社会利益发生冲突时受到广泛的限制。然后，我探讨了互助方法对全球社会市场伦理的影响，在这个社会中，对良好和不同群体隶属关系的看法可能存在冲突。