ABSTRACT

Purpose

The purpose of this study is to develop a conceptual framework that identifies the determinants leading to B-to-B firms’ motivations and subsequently to their intentions to become members of a new digital platform from a multi-stakeholders’ perspective, while mapping factors that encourage the intention and actual registration of B-to-B players to use the particular digital platform.

Design/methodology/approach

A qualitative methodology is adopted as the research study has semi-structured interviews in order to gain in-depth responses with firms, using the context of “This is Crowd Ltd,” a Business to Business firm from the creative industry.

中文翻译：

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B to B 公司成为数字平台成员的动机：英国人群案例

摘要

目的

本研究的目的是开发一个概念框架，从多利益相关者的角度确定导致 B2B 公司动机以及随后他们打算成为新数字平台成员的决定因素，同时映射因素鼓励 B2B 玩家有意和实际注册使用特定的数字平台。

设计/方法/方法

由于研究采用半结构化访谈，因此采用定性方法，以使用“This is Crowd Ltd”（一家来自创意产业的 B2B 公司）的背景对公司进行深入回应。