ABSTRACT

By adopting psychological ownership theory, this study examines the factors influencing trail visitors’ psychological ownership and behavioral intentions. A field survey was conducted with Korean tourists of Jeju Olle Trail, to test determining factors for psychological ownership and the role of commitment in the relationship between psychological ownership and intention to recommend. The results show that tourists’ participation and their sense of belonging were key predictors for psychological ownership. In addition, tourists’ psychological ownership had a positive influence on their commitment and intention to recommend. This study also discusses theoretical and practical implications along with suggestions for future research.

摘要

本研究采用心理所有权理论，考察了影响步道游客心理所有权和行为意向的因素。对济州偶来小道的韩国游客进行了实地调查，以测试心理归属感的决定因素以及承诺在心理归属感与推荐意愿之间的关系中的作用。结果表明，游客的参与和他们的归属感是心理所有权的关键预测因素。此外，游客的心理归属感对他们的推荐承诺和意愿有正向影响。本研究还讨论了理论和实践意义以及对未来研究的建议。