Despite the growing body of eco-innovation literature, the drivers of eco-innovation adoption of small and medium enterprises (SMEs) in the least developing countries are relatively under-researched. Drawing on the theory of reasoned action, this study uncovers the antecedents of SMEs’ adoption of eco-innovation in Myanmar. We develop a conceptual model which we empirically test employing multiple regression analysis with the data from a sample of SMEs in Myanmar (n = 800). Results find that customer demands, rivalry pressures, managerial environmental concerns, environmental regulations, and firm innovation capabilities positively and significantly influence the eco-innovation adoption of small and medium enterprises in Myanmar. Among the five determinants, the influence of firm innovation capabilities is found to be the most significant. The research findings offer insights to the policymakers, SMEs managers, and researchers on what drives SMEs’ adoption of eco-innovation in Myanmar, which helps implement environmental policies and strategies to reduce the environmental impact caused by economic growth in the context of least developing countries.

尽管生态创新文献越来越多，但对最不发达国家中小型企业 (SME) 采用生态创新的驱动因素的研究相对较少。本研究利用理性行动理论，揭示了缅甸中小企业采用生态创新的前因。我们开发了一个概念模型，我们使用多元回归分析对缅甸中小企业样本的数据进行实证测试（n = 800）。结果发现，客户需求、竞争压力、管理环境问题、环境法规和企业创新能力对缅甸中小企业的生态创新采用产生积极而显着的影响。在五个决定因素中，企业创新能力的影响最为显着。研究结果为决策者、中小企业管理者和研究人员提供了有关推动中小企业在缅甸采用生态创新的因素的见解，这有助于实施环境政策和战略，以减少最不发达国家经济增长对环境的影响.