The safety-related contents in the travel advisories issued by the departments of foreign affairs stand out among the drivers of the perception of risk by international travellers. The aim of this paper is to identify keywords used in safety advice and to explore how such words are related to countries issuing the travel advice and to the risks identified in the destination country. A content analysis of the travel advisories issued by the five main tourist origin markets for Kenya (USA, UK, Germany, France and Italy) within a time span of five years is carried out. Both qualitative (text mining) and quantitative approaches (correspondence analysis) were used to analyse the narrative information. The results show substantial differences in the treatment of language between the countries as well as a persistent use of words related to risk and potential threats even though the reasons for them are no longer present.

外事部门发布的旅行建议中的安全相关内容在国际旅行者风险感知的驱动因素中脱颖而出。本文的目的是确定安全建议中使用的关键词，并探讨这些词与发布旅行建议的国家和目的地国家确定的风险之间的关系。对肯尼亚五个主要旅游来源市场（美国、英国、德国、法国和意大利）在五年内发布的旅游建议进行了内容分析。定性（文本挖掘）和定量方法（对应分析）都用于分析叙述信息。