Purpose

The aim of this paper is to investigate how social media use (SMU) affects the entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups.

Design/methodology/approach

The hypothesis testing and analysis were conducted using the partial least squares approach to structural equation modeling (PLS-SEM).

Findings

The research shows that SMU has a strong positive impact on EOP, while it has no impact on start-ups' EO. Interestingly, the impact of SMU on EOP is stronger than the impact of EO on EOP.

Originality/value

The findings add new knowledge to the emerging research stream that focuses on SMU in the context of entrepreneurship and provides useful insights for both scholars and practitioners. In particular, the evidence suggests implications for stakeholders with regard to their firms' entrepreneurial activities. This research offers several possible avenues for future research.

中文翻译：

---

社交媒体和创业：探索社交媒体使用初创企业对其创业方向和机会的影响

目的

本文的目的是调查社交媒体使用 (SMU) 如何影响初创企业的创业方向 (EO) 和创业机会 (EOP)。

设计/方法/方法

假设检验和分析是使用结构方程建模的偏最小二乘法 (PLS-SEM) 进行的。

发现

研究表明，SMU 对 EOP 有很强的正向影响，而对初创企业的 EO 没有影响。有趣的是，SMU 对 EOP 的影响要强于 EO 对 EOP 的影响。

原创性/价值

这些发现为新兴的研究方向增加了新的知识，这些研究在创业背景下专注于 SMU，并为学者和从业者提供了有用的见解。特别是，证据表明利益相关者对其公司的创业活动的影响。这项研究为未来的研究提供了几种可能的途径。