Building on recent engagement research, this study contributes to a deepened understanding of business actor engagement (BAE) dimensions that includes both behaviors and emotions. Following a systematic combining approach, this study contextualizes and clarifies BAE. Through an analysis of dyadic data (providing firm and customers), we offer in-depth knowledge of the antecedents and types of BAE. This study identifies engagement disposition combined with engagement connectedness as the antecedents of an engagement initiative's overall BAE. Building on these dynamics, we propose a conceptual BAE framework with a set of testable propositions that links BAE with its proposed antecedents. Finally, we use the empirical and theoretical insights to derive a BAE taxonomy consisting of four types that offers guidance on how to manage customers with different engagement characteristics in practice.

本研究以最近的参与研究为基础，有助于加深对包括行为和情绪在内的商业参与者参与 (BAE) 维度的理解。本研究采用系统的结合方法，对 BAE 进行了背景化和澄清。通过对二元数据（提供公司和客户）的分析​​，我们深入了解 BAE 的前因和类型。本研究将参与倾向与参与连通性相结合作为参与计划整体 BAE 的前因。基于这些动态，我们提出了一个概念性 BAE 框架，其中包含一组可测试的命题，这些命题将 BAE 与其提议的前因联系起来。最后，