Purpose

The purpose of this study is to find out the level of influence of Islamic attributes and pull motivation to the satisfaction of Muslim tourists visiting Indonesia. Furthermore, this study may reveal where variables have a strong influence on the variable satisfaction of Muslim tourists. In addition, this study also wanted to know if Islamic attributes can influence the satisfaction of Muslim tourists with pull motivation as a moderating variable.

Design/methodology/approach

Using quantitative methods, this study analyzed the results of questionnaires that have been distributed to 200 Muslim tourist respondents who have visited Indonesia. To declare the hypotheses, the collected data were analyzed with structural equation modeling-partial least square using SmartPLS application version 3.2.7.

Findings

From this study, it was discovered that pull motivation has more effect on the satisfaction of Muslim tourists visiting Indonesia. Other results showed that both Islamic attributes and pull motivation simultaneously affect the satisfaction of Muslim tourists. Furthermore, Islamic attributes can affect pull motivation and pull motivation can also become an intermediary variable in bridging the impact of Islamic attributes on the satisfaction of Muslim tourists.

Research limitations/implications

The limitations of this study include the relatively small sample used and not yet taking foreign tourists as respondents. Besides that, you can also add several variables to complement this research in the future either as an intervening variable or a mediator variable.

Practical implications

To increase the satisfaction of Muslim tourists traveling to Indonesia, policymakers in Indonesia must further improve the facilities of the pull motivation aspect such as the cleanliness of tourist attractions, exotic locations and hygienic shopping centers. In addition, aspects of Islamic attributes must also be updated, such as aspects of adequate worship facilities and tourist attractions that apply the concept of halal for Muslims.

Originality/value

The originality of this study on the pull motivation variable as an intervening variable and adding the Islamic attribute variable in the case of Muslim tourist satisfaction.

中文翻译：

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以拉动动机为干预变量的伊斯兰属性对游客满意度的影响

目的

本研究的目的是找出伊斯兰属性的影响程度，并拉动访问印度尼西亚的穆斯林游客满意的动机。此外，这项研究可能会揭示哪些变量对穆斯林游客的变量满意度有很大影响。此外，本研究还想了解伊斯兰属性是否会以拉动动机作为调节变量影响穆斯林游客的满意度。

设计/方法/方法

本研究使用定量方法分析了已分发给 200 名访问过印度尼西亚的穆斯林游客的问卷调查结果。为了声明假设，使用 SmartPLS 应用程序 3.2.7 版通过结构方程建模-偏最小二乘法分析收集的数据。

发现

从这项研究中发现，拉动动机对访问印度尼西亚的穆斯林游客的满意度有更大的影响。其他结果表明，伊斯兰属性和拉动动机同时影响穆斯林游客的满意度。此外，伊斯兰属性可以影响拉动动机，而拉动动机也可以成为弥合伊斯兰属性对穆斯林游客满意度影响的中介变量。

研究限制/影响

本研究的局限性包括使用的样本相对较小，并且尚未将外国游客作为受访者。除此之外，您还可以添加几个变量来补充未来的这项研究，无论是作为干预变量还是中介变量。

实际影响

为了提高前往印度尼西亚旅游的穆斯林游客的满意度，印度尼西亚的政策制定者必须进一步改善旅游景点的清洁度、异国情调的地点和卫生的购物中心等拉动方面的设施。此外，还必须更新伊斯兰属性的各个方面，例如充分的礼拜设施和对穆斯林应用清真概念的旅游景点。

原创性/价值

本研究以拉动动机变量为中介变量，在穆斯林游客满意度的情况下加入伊斯兰属性变量，具有独创性。