This study uses online reviews to explore memorable tourism experiences of tourists visiting different city attractions. Seeking to identify a collection of themes and concepts reflecting tourists' memorable experiences during their attraction visits, this study reveals the most shared tourism memories in cognitive-emotive-behavioral themes. By developing a matrix that categorizes tourist city attractions based on an ideographic approach, the study also argues that there are different types of tourist memorable experiences at different types of attractions (i.e., human-marker, nature-sight and human-sight tourist attractions). The findings extend previous understanding of the research in tourism experience and attractions by analyzing 156,986 TripAdvisor tourist reviews of the top ten most popular tourist attractions in London. This study also provides recommendations for destination management organizations and various city tourism stakeholders to plan, market and manage city tourism products and services.

本研究使用在线评论来探索游客参观不同城市景点的难忘旅游体验。本研究旨在确定一系列反映游客在参观景点期间难忘经历的主题和概念，揭示了认知-情感-行为主题中最常见的旅游记忆。通过开发一个基于表意方法对旅游城市景点进行分类的矩阵，该研究还认为，在不同类型的景点（即人类标记、自然景观和人类视觉旅游景点）有不同类型的旅游难忘体验。 . 研究结果通过分析 156,986 条关于伦敦十大最受欢迎旅游景点的 TripAdvisor 旅游评论，扩展了之前对旅游体验和景点研究的理解。