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The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation
Journal of Marketing Education Pub Date : 2021-08-25 , DOI: 10.1177/02734753211041743
Holly A. Syrdal 1 , Brian A. Vander Schee 2 , Rebecca A. VanMeter 3 , Parker J. Woodroof 4
Affiliation  

Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal growth and identify with others to gain access to their resources. In the context of marketing education, self-expansion stems from enhancing student self-awareness for personal growth as well as perceived vulnerability and relatedness of the instructor to encourage access to expertise. The KMA was conducted at three universities and assessed to determine its usefulness as a self-expansion exercise. Survey results indicate that students found the activity contained self-expansion characteristics, and they recommend it for future use. The results of the pretest and posttest analyses also demonstrated an increase in student self-awareness, perceived instructor vulnerability, and perceived instructor relatedness. Self-expansion activities enhance relationships by design and participating in them can lead to increased student effort and persistence. Marketing educators can, therefore, have confidence in utilizing the KMA as a means for mitigating social isolation and encouraging perseverance.



中文翻译:

脆弱性教育与营销教育:分离时代的自我拓展

应用脆弱性和自我扩展理论的教学法,被称为了解我活动 (KMA) 的练习通过鼓励学生和教师之间的联系来增强自我扩展。脆弱性教育的前提是冒着自我表露的风险作为一种勇气。自我扩张理论以个人关系为基础,通过这种关系,个人会受到个人成长的激励,并与他人认同以获取他们的资源。在营销教育的背景下,自我扩张源于提高学生对个人成长的自我意识以及教师的感知脆弱性和相关性,以鼓励获得专业知识。KMA 在三所大学进行并进行评估以确定其作为自我扩展练习的有用性。调查结果表明,学生发现该活动包含自我扩展的特征,并推荐以备将来使用。前测和后测分析的结果还表明,学生的自我意识、感知到的教师脆弱性和感知到的教师相关性都有所提高。自我拓展活动通过设计增强关系,参与其中可以增加学生的努力和坚持。因此,营销教育者可以有信心利用 KMA 作为减轻社会孤立和鼓励毅力的手段。和感知到的教师相关性。自我拓展活动通过设计增强关系,参与其中可以增加学生的努力和坚持。因此,营销教育者可以有信心利用 KMA 作为减轻社会孤立和鼓励毅力的手段。和感知到的教师相关性。自我拓展活动通过设计增强关系,参与其中可以增加学生的努力和坚持。因此,营销教育者可以有信心利用 KMA 作为减轻社会孤立和鼓励毅力的手段。

更新日期:2021-08-26
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