ABSTRACT

This study examined the role that tourists’ emotional solidarity with residents serves in explaining their loyalty to the destination they have visited since the COVID-19 pandemic, between May and August of 2020. In so doing, the original Emotional Solidarity Scale (ESS) and the modified ESS were utilized, where their dimensions were considered as predictors of destination loyalty. All ESS dimensions were significant predictors, but the original ESS dimensions explained greater variance in destination loyalty (36.4%) than those of the modified ESS (22.0%), and the difference was statistically meaningful. The results attest to the importance of emotional solidarity to destinations’ success amid the pandemic.

摘要

这项研究调查了游客与居民的情感团结在解释自 2020 年 5 月至 8 月期间 COVID-19 大流行以来他们对所访问目的地的忠诚度方面所起的作用。在此过程中，最初的情感团结量表 (ESS) 和使用修改后的 ESS，其中它们的维度被视为目的地忠诚度的预测因素。所有 ESS 维度都是显着的预测因子，但原始 ESS 维度解释了目的地忠诚度 (36.4%) 比修改后的 ESS (22.0%) 更大的差异，并且差异具有统计学意义。结果证明了情感上的团结对大流行期间目的地成功的重要性。