The study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The researcher used questionnaires to collect data from the managers of middle and high fashion apparel manufacturing firms based on the quantitative research approach. The data was collected from 220 managers who were directly involved in the decision-making process. The analysis has revealed a significant impact of market orientation strategy on Pakistan’s fashion brands' performance, with the mediating effect of positioning strategies. The management of firms must give considerable importance to market orientation strategies to enhance overall brand performance. The market orientation strategies’ development is also helpful in building different positioning strategies through which performance gets enhanced. This study contributes valuable literature because it focuses on the fashion apparel industry's context, which is almost most important for everyone in the present era. Firms can focus on tight product quality control, innovative manufacturing processes, trained and experienced personnel, and extensive customer service.

中文翻译：

---

市场导向和品牌表现与巴基斯坦重要时尚服装定位策略之间的联系

该研究探讨了市场导向策略对提升品牌绩效的重要性以及定位策略的中介作用。研究人员基于定量研究方法，使用问卷调查从中高档服装制造企业的经理那里收集数据。数据是从 220 名直接参与决策过程的管理人员那里收集的。分析揭示了市场定位策略对巴基斯坦时尚品牌业绩的显着影响，并具有定位策略的中介作用。公司管理层必须非常重视以市场为导向的战略，以提高整体品牌绩效。市场导向策略的发展也有助于建立不同的定位策略，从而提高绩效。这项研究贡献了宝贵的文献，因为它关注时尚服装行业的背景，这对当今时代的每个人来说几乎是最重要的。公司可以专注于严格的产品质量控制、创新的制造工艺、训练有素且经验丰富的人员以及广泛的客户服务。