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Reimagining marketing strategy: driving the debate on grand challenges.
Journal of the Academy of Marketing Science ( IF 18.2 ) Pub Date : 2021-08-19 , DOI: 10.1007/s11747-021-00806-x Ko de Ruyter 1 , Debbie Isobel Keeling 2 , Kirk Plangger 1 , Matteo Montecchi 1 , Maura L Scott 3 , Darren W Dahl 4
中文翻译：
重新构想营销策略：推动关于重大挑战的辩论。
更新日期：2021-08-19
Journal of the Academy of Marketing Science ( IF 18.2 ) Pub Date : 2021-08-19 , DOI: 10.1007/s11747-021-00806-x Ko de Ruyter 1 , Debbie Isobel Keeling 2 , Kirk Plangger 1 , Matteo Montecchi 1 , Maura L Scott 3 , Darren W Dahl 4
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中文翻译：
重新构想营销策略：推动关于重大挑战的辩论。
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