In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.

在斐济、加纳、牙买加和马尔代夫，旅游业是经济财富的重要来源。例如，在马尔代夫，旅游业约占国内生产总值的四分之一，是就业的主要来源（Meierkord，2018：5）。同样，旅游业作为牙买加主要产业之一的作用在 Deuber (2014: 29) 中有所阐述，Hundt、Zipp 和 Huber (2015: 691) 也提到旅游业是斐济的主要产业和就业部门之一。虽然这些目的地中有许多使用传统的广告渠道，例如印刷杂志，但相当多的广告是通过社交媒体在线进行的。