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Constituent connections: senators’ reputation building in the age of social media
Journal of Information Technology & Politics ( IF 2.710 ) Pub Date : 2021-08-22 , DOI: 10.1080/19331681.2021.1949658
Annelise Russell

ABSTRACT

Twitter is changing strategic messaging in the U.S. Senate. Senators are using Twitter to frame their political brand for constituents, fostering a new digital dialog with constituents. I propose a constituent-driven theory of strategic messaging where senators curate a reputation on Twitter that matches their perceived expectations of their primary constituency. Representation on social media challenges what we know about senators’ institutionally and politically constrained behavior by analyzing them in a new media climate where individual discretion is high and the costs are low. Using a unique dataset of more than 180,000 hand-coded tweets by senators, I show that senators develop two types of digital constituent relationships – an issue-oriented, national reputation versus traditional outreach to geographic constituents. Senators with issue-based constituencies prioritize policy, conveying an issue-driven style of representation; however, senators with tepid electoral futures pair their policy rhetoric with state-based issues or local concerns. These findings expand the scope of existing theories on congressional communication and link the technological shifts in Congress to information senators use to build relationships with voters.



中文翻译:

选民联系:社交媒体时代参议员的声誉建设

摘要

Twitter 正在改变美国参议院的战略信息。参议员们正在使用 Twitter 为选民构建他们的政治品牌,促进与选民进行新的数字对话。我提出了一个选民驱动的战略消息传递理论,参议员在推特上策划了与他们对主要选民的预期期望相匹配的声誉。通过在个人自由裁量权高且成本低的新媒体环境中进行分析,社交媒体上的代表性挑战了我们对参议员在制度和政治上受约束的行为的了解。使用由参议员手工编码的 180,000 多条推文组成的独特数据集,我表明参议员发展了两种类型的数字选民关系——一种以问题为导向的国家声誉与传统的地理选民联系。具有基于问题的选区的参议员优先考虑政策,传达问题驱动的代表风格;然而,选举前景不温不火的参议员将他们的政策言论与基于州的问题或地方问题结合起来。这些发现扩大了关于国会沟通的现有理论的范围,并将国会的技术转变与参议员用来与选民建立关系的信息联系起来。

更新日期:2021-08-22
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