Purpose

This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context.

Design/methodology/approach

This paper is a replication study, and its data were collected through a survey answered by general, marketing, sales or export managers at 155 Mexican SMEs. The research model was tested using partial least squares.

Findings

The study results indicate that innovation capability and reactive market orientation are drivers of export performance in Latin American SMEs. Moreover, proactive market orientation has been found to have an indirect effect on export results.

Practical implications

This study highlights to managers of Latin American SMEs the importance of capability development and deployment to improve export performance.

Social implications

SMEs enabled by strategic and technological innovation based on current and latent customer needs can advantageously perform in foreign markets and can drive economic growth and social and human development in Latin America.

Originality/value

Recent studies have focused on emerging-market enterprises and the necessity of developing dynamic capabilities to achieve internationalisation. This study extends previous research by assessing the robustness and generalizability of drivers in export performance for manufacturing SMEs in Latin America. In particular, it provides empirical insights on the capabilities to develop by Latin American SMEs to achieve better export performance.

中文翻译：

---

市场导向和创新能力在中小企业出口绩效中的作用：拉丁美洲的视角

目的

本研究旨在通过测试它们对拉丁美洲背景下新兴市场中小型企业 (SME) 出口业绩的影响，扩展现有的主动和被动市场导向和创新能力知识基础。

设计/方法/方法

本文是一项复制研究，其数据是通过对 155 家墨西哥中小企业的一般、营销、销售或出口经理进行的一项调查收集的。研究模型使用偏最小二乘法进行检验。

发现

研究结果表明，创新能力和反应性市场导向是拉丁美洲中小企业出口业绩的驱动力。此外，已发现积极的市场导向对出口结果有间接影响。

实际影响

本研究向拉丁美洲中小企业的管理者强调了能力开发和部署对提高出口业绩的重要性。

社会影响

基于当前和潜在客户需求的战略和技术创新支持的中小企业可以在国外市场上取得优势，并可以推动拉丁美洲的经济增长以及社会和人类发展。

原创性/价值

最近的研究集中在新兴市场企业以及发展动态能力以实现国际化的必要性。本研究通过评估拉丁美洲制造业中小企业出口业绩驱动因素的稳健性和普遍性来扩展先前的研究。特别是，它提供了关于拉丁美洲中小企业为实现更好的出口业绩而发展的能力的经验见解。