ABSTRACT

Marketing communication executives are continuously confronted with dilemmas requiring moral deliberation. To better understand morality, media ethicists have applied moral psychology theory to understand the personality traits and moral development of media exemplars who, while not perfect, set an ethical example for others. Moral psychology theory also provides a framework for understanding how moral exemplars develop moral awareness and moral imagination and how social experiences, such as familial experiences during childhood, impact morality. The current study uses life story interview data with thirteen marketing communication executives who are considered exemplars in media to determine how childhood familial experiences have impacted their later-in-life morality. Participants suggested that parents served as moral role models, teaching them about love and compassion, and that these early-life experiences had a lasting influence, including on their empathetic approach to business and, therefore, ability to consider the differences that lead to moral conflicts and consequences.

摘要

营销传播主管不断面临需要道德深思熟虑的困境。为了更好地理解道德，媒体伦理学家应用道德心理学理论来了解媒体榜样的人格特征和道德发展，他们虽然不完美，但为他人树立了道德榜样。道德心理学理论还提供了一个框架，用于理解道德模范如何发展道德意识和道德想象力，以及社会经验（例如童年时期的家庭经历）如何影响道德。当前的研究使用生活故事访谈数据，对 13 位被认为是媒体典范的营销传播高管进行调查，以确定童年的家庭经历如何影响他们晚年的道德。参与者建议父母作为道德榜样，