This study aims to increase the knowledge on relations between corporate social responsibility (CSR), employee commitment, and firm performance in Serbia. The theoretical part of the article analyzes the relations between CSR and firm performances, as well as CSR and employee commitment, based on available world-wide research results. The empirical part of the article presents the research results for large companies in Serbia, regarding the relations between CSR and firm performance, CSR and employee commitment, and the mediating role of employee commitment on the relationship between CSR and firm performances. The sample consists of 53 large companies, each with more than 250 employees. The database was compiled between October 2019 and March 2020 using self-developed questionnaires. PLS-SEM analysis was implemented to uncover the relationship that exists between the variables. The authors determined that there was no direct effect of CSR on firm performances, but positive, statistically significant effects on employee commitment. Although the direct effect is missing, employee commitment has a positive mediation effect on CSR-firm performance link. The concluding part of the article outlines the theoretical and practical implications, acknowledges research limitations, and offers future research directions.

本研究旨在增加对塞尔维亚企业社会责任 (CSR)、员工承诺和公司绩效之间关系的了解。本文的理论部分基于现有的全球研究成果，分析了 CSR 与公司绩效之间的关系，以及 CSR 与员工承诺之间的关系。文章的实证部分介绍了塞尔维亚大公司的研究成果，包括企业社会责任与企业绩效、企业社会责任与员工承诺之间的关系，以及员工承诺在企业社会责任与企业绩效之间的中介作用。样本由 53 家大公司组成，每家公司都有超过 250 名员工。该数据库是在 2019 年 10 月至 2020 年 3 月期间使用自行开发的问卷编制的。实施 PLS-SEM 分析以揭示变量之间存在的关系。作者确定，企业社会责任对公司绩效没有直接影响，但对员工承诺有积极的、统计上显着的影响。虽然缺少直接效应，但员工承诺对企业社会责任-企业绩效链接具有正向中介作用。文章的结论部分概述了理论和实践意义，承认研究局限性，并提供了未来的研究方向。