Overview

The Hybrid Model Matrix supports managers’ decision-making regarding which new product development (NPD) processes to activate for a specific project. Stage-Gate is the backbone process of the matrix, and design thinking, Lean Startup, and Agile are plugged in to create three different hybrid models. The matrix also provides guidance regarding when R&D managers might use each model. The Hybrid Model Matrix outlines four approaches––linear Stage-Gate and the three hybrid models—that R&D managers may activate selectively based on company knowledge of users and categories. R&D managers can use the Hybrid Model Matrix to guide NPD projects better since they can determine the most suitable model given each opportunity’s specific context.

中文翻译：

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The Hybrid Model MatrixEnhancing Stage-Gate with Design Thinking、精益创业和敏捷

概述

混合模型矩阵支持经理关于为特定项目激活哪些新产品开发 (NPD) 流程的决策。Stage-Gate 是矩阵的主干流程，插入设计思维、精益创业和敏捷，以创建三种不同的混合模型。该矩阵还提供了有关研发经理何时可以使用每种模型的指导。混合模型矩阵概述了四种方法——线性阶段门和三种混合模型——研发经理可以根据公司对用户和类别的了解有选择地激活这些方法。研发经理可以使用混合模型矩阵来更好地指导 NPD 项目，因为他们可以根据每个机会的特定背景确定最合适的模型。