Overview

Organizations are rapidly adopting artificial intelligence (AI) to solve business problems, yet they are only beginning to harness its benefits. Published literature lacks empirical evidence regarding the value of deploying AI for innovation success. This study investigates how and where to deploy AI in the new product development (NPD) process. We present three lessons learned and three best practices for successful deployment of AI technologies for NPD success.

中文翻译：

---

部署 AI 以取得新产品开发的成功

概述

组织正在迅速采用人工智能 (AI) 来解决业务问题，但他们才刚刚开始利用其优势。已发表的文献缺乏关于部署人工智能以实现创新成功的价值的经验证据。本研究调查了在新产品开发 (NPD) 过程中如何以及在何处部署 AI。我们介绍了成功部署 AI 技术以实现 NPD 成功的三个经验教训和三个最佳实践。