Purpose

This paper aims to examine travelers’ behavioral intention of traveling in the period of coronavirus by using the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19.

Design/methodology/approach

Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses.

Findings

Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. Then, these variables explained about 35% of the variance in the behavioral intention of traveling in the period of coronavirus.

Research limitations/implications

This study can benefit travelers, the tourism and hospitality industry, governments, the aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler’s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted.

Originality/value

The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of the authors’ knowledge, in the Indian context, there is no study, which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.

中文翻译：

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COVID-19期间旅行的行为意图：计划行为（TPB）和感知风险理论的应用

目的

本文旨在利用计划行为理论考察旅行者在冠状病毒期间的旅行行为意图。根据当前 COVID-19 的关键情况，该框架包含态度、主观规范、感知行为控制和一个非常关键的结构，即感知风险。

设计/方法/方法

通过在在线旅游网站的社交网络网页上发布问卷链接，使用互联网上的调查工具收集数据。使用 AMOS 22.0 和 SPSS 软件的结构方程建模分析数据，并对提出的假设进行统计检验。正在考虑的样本构成 417 个响应。

发现

实证研究结果表明，态度、感知行为控制和感知风险对于预测行为意图具有重要意义，而主观规范则不然。然后，这些变量解释了冠状病毒期间旅行行为意图的大约 35% 的差异。

研究限制/影响

这项研究可以使旅行者、旅游业和酒店业、政府、航空业和其他相关组织受益，因为本文提供了有关旅行者在冠状病毒期间旅行意图的最新更新和基本信息。该研究主要集中在印度，因此不希望将结果推广到其他国家。

原创性/价值

本文的主要价值在于，它通过将感知风险纳入 COVID-19 的背景来测试计划行为理论。据作者所知，在印度，没有研究通过在解释印度公民在冠状病毒期间旅行的行为意图时增加感知风险来测试 TPB。