Family businesses have traditionally been recognised for their trustworthiness and reputation. Interestingly, the extant literature suggests the influence of reputation and trust on family businesses’ long-term financial success. However, despite the increasing attention the topic has received, a comprehensive overview of trust and reputation in family businesses remains lacking. The current study aims to critically examine and review the extant research on trust and reputation in the context of family businesses and uncover current research trends and future research opportunities. We identified and critically analysed 93 studies through a stringent search protocol and content analysis to achieve the research objective. Based on thematic analysis, we identified four clusters reflecting family business research on trust and reputation. The key outcome is the elucidation of research themes and potential research questions exploring drivers and consequences of trust and reputation. The findings indicate that trust and reputation are crucial for developing relationships with stakeholders and achieving economic and non-economic goals. We integrate our findings into a theoretical framework that can serve to motivate future research. We conclude by clarifying the limitations of our research, offering actionable implications for researchers and family business managers and attempting theory development by raising new research questions.

家族企业传统上因其值得信赖和声誉而受到认可。有趣的是，现有文献表明声誉和信任对家族企业长期财务成功的影响。然而，尽管这一话题受到越来越多的关注，但仍然缺乏对家族企业信任和声誉的全面概述。目前的研究旨在批判性地审查和审查家族企业背景下关于信任和声誉的现有研究，并揭示当前的研究趋势和未来的研究机会。我们通过严格的搜索协议和内容分析确定并批判性分析了 93 项研究，以实现研究目标。基于主题分析，我们确定了四个反映家族企业信任和声誉研究的集群。主要成果是阐明研究主题和潜在的研究问题，探索信任和声誉的驱动因素和后果。研究结果表明，信任和声誉对于发展与利益相关者的关系以及实现经济和非经济目标至关重要。我们将我们的发现整合到一个理论框架中，可以用来激励未来的研究。最后，我们澄清了我们研究的局限性，为研究人员和家族企业管理者提供了可操作的启示，并通过提出新的研究问题来尝试理论发展。研究结果表明，信任和声誉对于发展与利益相关者的关系以及实现经济和非经济目标至关重要。我们将我们的发现整合到一个理论框架中，可以用来激励未来的研究。最后，我们澄清了我们研究的局限性，为研究人员和家族企业管理者提供了可操作的启示，并通过提出新的研究问题来尝试理论发展。研究结果表明，信任和声誉对于发展与利益相关者的关系以及实现经济和非经济目标至关重要。我们将我们的发现整合到一个理论框架中，可以用来激励未来的研究。最后，我们澄清了我们研究的局限性，为研究人员和家族企业管理者提供了可操作的启示，并通过提出新的研究问题来尝试理论发展。