With an ever-increasing hunger for consumer data by firms, and despite many organizational efforts to reduce consumer privacy concerns, consumer subversion behavior towards information provision persists. Organizational privacy ethical care, an organizational behavior that goes beyond legislative action and moral codes, provides a new theory of how to overcome this issue. Across three studies, we develop and test theory which suggests an organizational ethic of care approach to privacy will have a positive impact on reducing consumer subversion behavior (i.e. increase consumers' willingness to share information and the accuracy of information they share). The correlational and causal results indicate that perceived organizational privacy ethical care is a positive driver of the amount and the accuracy of information consumers are willing to share with firms. The results also suggest partial support that this relationship is mediated through perceived information control and trust towards the organization. Thus, we provide some support for a better corporate approach to privacy, beyond previously suggested legislative and social responsibility standards, which allows for the reduction of consumer privacy concerns and subsequent subversion behaviors.

中文翻译：

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抵制消费者颠覆：组织隐私伦理关怀作为在线信息共享的驱动力

随着公司对消费者数据的需求日益增加，尽管组织努力减少消费者隐私问题，消费者对信息提供的颠覆行为仍然存在。组织隐私伦理关怀是一种超越立法行为和道德规范的组织行为，为如何克服这一问题提供了新的理论。在三项研究中，我们开发和测试了理论，该理论表明，对隐私的组织关怀方法将对减少消费者颠覆行为产生积极影响（即增加消费者分享信息的意愿和他们分享信息的准确性）。相关和因果结果表明，感知的组织隐私伦理关怀是消费者愿意与公司分享的信息数量和准确性的积极驱动因素。结果还表明部分支持这种关系是通过感知信息控制和对组织的信任来调节的。因此，我们为更好的企业隐私方法提供了一些支持，超越了先前建议的立法和社会责任标准，从而减少了消费者隐私问题和随后的颠覆行为。