This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.

中文翻译：

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Netflix 原创剧集、全球观众和关于流媒体成功的讨论

本文通过关注 Netflix 和该服务的两个原创系列：Fauda和La Casa de Papel，探讨了电视行业中流媒体成功的话语。该分析使用到 2019 年的公开二手数据，认为该跨国平台努力重新定义成功的电视，同时保持高度的数据保密性，需要对全球和无差异的受众进行话语构建。然而，流媒体成功的话语并没有代表与过去的决裂，而是表明 Netflix 是一家试图应对传统行业挑战的电视机构。