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The Role of an Advocate in Innovating the Adaptive Apparel Market: A Case Study
Clothing and Textiles Research Journal ( IF 0.985 ) Pub Date : 2021-08-17 , DOI: 10.1177/0887302x211034745
Kerri McBee-Black 1
Affiliation  

The apparel global supply chain is fragmented and globalized, making it challenging to satisfy consumers’ wants and needs. Thus, to satisfy the consumer's wants and needs, global supply chain management is critical to a brand's success in the marketplace. The goal of this study was to gain an in-depth, holistic, and contextualized understanding of the experience and knowledge Mindy Scheier, an adaptive apparel advocate, gained by managing and negotiating the existing supply chain functions during her collaboration with Tommy Hilfiger® to launch the first mainstream children's adaptive apparel line. To achieve this goal, a case study was deployed. The authors found that supply chain networks required unique adaptations to their existing manufacturing processes to ensure the adaptive design innovations were viable; however, those supply chain adaptations were not significant. Further, the authors found that a collaborative partnership with an advocate seemingly provided a competitive advantage in the marketplace.



中文翻译:

倡导者在创新适应性服装市场中的作用:案例研究

服装全球供应链分散且全球化,难以满足消费者的需求。因此,为了满足消费者的需求,全球供应链管理对于品牌在市场上的成功至关重要。本研究的目标是深入、全面和情境化地了解适应性服装倡导者 Mindy Scheier 在与 Tommy Hilfiger® 合作推出现有供应链功能期间通过管理和谈判获得的经验和知识第一个主流儿童适应性服装系列。为了实现这一目标,部署了一个案例研究。作者发现供应链网络需要对其现有制造流程进行独特的调整,以确保自适应设计创新是可行的;然而,这些供应链调整并不重要。此外,作者发现与倡导者的合作伙伴关系似乎在市场上提供了竞争优势。

更新日期:2021-08-17
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