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Optimising Nudges in Public Space: Identifying and Tackling Barriers to Design and Implementation
Planning Theory & Practice ( IF 4.339 ) Pub Date : 2021-08-12 , DOI: 10.1080/14649357.2021.1962957
Koen Bandsma 1 , Ward Rauws 1 , Gert de Roo 1
Affiliation  

ABSTRACT

This paper explores how applying psychological and cognitive theories in nudge design can increase the effectiveness of nudging in public space. Nudges are those policy instruments that alter human behaviour by exploiting cognitive biases/heuristics, without limiting the choice set. Based on interviews with Dutch urban planners, barriers in applying such behavioural theories are identified. These barriers relate both to urban planners’ inexperience with nudging and to the organisational and societal context in which nudges are designed. A design framework is presented to optimise the design of nudges by helping planners to identify when and where nudging is feasible.



中文翻译:

优化公共空间的轻推:识别和解决设计和实施的障碍

摘要

本文探讨了如何在助推设计中应用心理学和认知理论来提高助推在公共空间中的有效性。助推是那些通过利用认知偏差/启发式改变人类行为而不限制选择集的政策工具。根据对荷兰城市规划师的采访,确定了应用此类行为理论的障碍。这些障碍既与城市规划者对推动的经验不足有关,也与设计推动的组织和社会背景有关。提出了一个设计框架,通过帮助规划人员确定微调何时何地可行,从而优化微调设计。

更新日期:2021-10-13
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