Abstract

This study examined how visual perspective affected the moral licensing effect. It was hypothesized that participants would act less morally when a moral behavior was recalled or imagined with a first-person perspective, whereas the effect would reverse in the third-person perspective condition. Participants recalled (Study 1) or imagined (Study 2 and 3) either a moral or an immoral/a neutral behavior, with either one of the two visual perspectives. The behavioral intentions of different subsequent moral behaviors as well as a real donating behavior were measured. All experiments found the licensing effect in the first-person perspective conditions but mixed results in the third-person perspective conditions. Moreover, the proposed mediation of construal level was not supported.

摘要

本研究考察了视觉视角如何影响道德许可效应。假设当以第一人称视角回忆或想象道德行为时，参与者的道德行为会降低，而在第三人称视角条件下，效果会逆转。参与者回忆（研究 1）或想象（研究 2 和 3）道德或不道德/中性行为，具有两种视觉视角之一。测量了不同后续道德行为的行为意图以及真实的捐赠行为。所有实验都在第一人称视角条件下发现许可效应，但在第三人称视角条件下结果喜忧参半。此外，不支持拟议的解释级别调解。