ABSTRACT

Despite the importance of understanding residents’ perceptions and attitudes toward tourism development, residents’ perceived political influence of tourism remains underexplored. Thus, this study collects a total of 1,164 valid samples from the Hainan Island residents. The study applies the theory of planned behavior and adopts structural equation modeling to explore the effect of residents’ perceived tourism influence (economic, sociocultural, environmental, and political) on their behavioral intention. Moreover, the study investigates the moderating role of place attachment in this relationship. Findings show that the degradation of community culture and the positive environmental and political influences significantly affect residents’ attitudes toward tourism development. In addition, residents’ attitude, social norm, and perceived behavioral control positively affect their intention to support tourism development. Place attachment partially moderates the relationships among the proposed constructs. This study provides significant insights for policymakers and tourism managers and offers practical suggestions to destination marketing organizations for future tourism policy and strategy planning.

摘要

尽管了解居民对旅游发展的看法和态度很重要，但居民感知的旅游政治影响力仍未得到充分探索。因此，本研究共收集了海南岛居民的 1164 个有效样本。本研究运用计划行为理论，采用结构方程模型，探讨居民感知旅游影响（经济、社会文化、环境和政治）对其行为意图的影响。此外，该研究调查了地方依恋在这种关系中的调节作用。研究结果表明，社区文化的退化以及积极的环境和政治影响显着影响居民对旅游发展的态度。此外，居民的态度、社会规范、和感知行为控制正向影响他们支持旅游业发展的意愿。地方依恋部分地缓和了提议的结构之间的关系。这项研究为政策制定者和旅游管理者提供了重要的见解，并为目的地营销组织未来的旅游政策和战略规划提供了实用的建议。