Abstract

Nowadays, the role of the sharing economy in tourism increases, the number of people involved as guests or hosts rising day by day. This dynamic generates a viable alternative to the traditional services, allowing tourists to customise their trips and enrich their experiences. This paper focuses on accommodation services, investigating the factors influencing the prices established by Airbnb hosts. Using structural equation modelling, the authors analyse the influence of different categories of factors (listing’s characteristics, hosts’ involvement, listing’s reputation, listing’s location, and rental policies) on the average daily rate. The results emphasise that the hosts establish the listing’s price based on listing’s characteristics and on their involvement – the owners managing only one listing and the ones charging a security deposit value more their involvement, while the other hosts focus more on the listings’ characteristics. The location of the listing counts for experienced owners, while for opportunist owners it has no importance. The listings’ reputation has a negative impact on the price, contrary to the conclusions achieved in other studies, an aspect that supports the idea that price determinants differ across regions.

摘要

如今，共享经济在旅游中的作用越来越大，作为客人或主人的人数日益增加。这种动态产生了传统服务的可行替代方案，允许游客定制他们的旅行并丰富他们的体验。本文重点关注住宿服务，调查影响 Airbnb 房东制定价格的因素。使用结构方程模型，作者分析了不同类别的因素（房源特征、房东参与度、房源声誉、房源位置和租赁政策）对日均房价的影响。结果强调，房东根据房源的特点和参与度确定房源的价格——业主只管理一个房源，收取保证金的房主更重视他们的参与，而其他房东更关注房源的特征。对于有经验的业主来说，房源的位置很重要，而对于机会主义业主来说，它并不重要。与其他研究得出的结论相反，房源的声誉对价格有负面影响，这支持了价格决定因素因地区而异的观点。