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Consumer collecting identity and behaviors: underlying motivations and impact on life satisfaction
Journal of Consumer Marketing Pub Date : 2021-08-09 , DOI: 10.1108/jcm-09-2019-3413
Brian Spaid 1 , Joseph Matthes 1
Affiliation  

Purpose

The purpose of this paper is to understand the role that collector identity salience and collecting behaviors have on life satisfaction. The authors also investigate the role that dispositional motivations play in strengthening an individual’s collector identity salience.

Design/methodology/approach

An online panel management system was used to recruit and compensate a diverse sample of 215 US consumer collectors. The structural model was tested with partial least squares structural equation modeling.

Findings

A partial least squares structural equation model of data collected from a survey of US consumer collectors reveals that creative choice counter conformity and mortality legacy positively enhance collector identity salience, whereas materialism has no effect. Despite not affecting collector identity salience, materialism is found to negatively affect life satisfaction. Crucially, collector identity salience is found to positively affect collector engagement, which, in turn, enhances life satisfaction.

Originality/value

This research contributes to consumer behavior literature in three distinct ways. First, the authors build upon extant literature which has revealed creative choice counter conformity and mortality legacy as underlying dispositional motivations that contribute to collector identity salience. Second, while materialism has been tied to collecting behaviors via conceptual studies, the authors also examine the broader impact of materialism on an individual’s life satisfaction. Finally, the authors explore how collector identity salience and collector engagement contribute to satisfaction with life.



中文翻译:

消费者收集身份和行为:潜在动机和对生活满意度的影响

目的

本文旨在了解收藏家身份显着性和收藏行为对生活满意度的影响。作者还调查了性格动机在加强个人收藏家身份显着性方面的作用。

设计/方法/方法

一个在线小组管理系统被用来招募和补偿 215 名美国消费者收藏家的不同样本。用偏最小二乘结构方程模型对结构模型进行了测试。

发现

从美国消费者收藏家的调查中收集的数据的偏最小二乘结构方程模型表明,创造性选择与从众和死亡遗产相反,积极增强了收藏家的身份显着性,而唯物主义没有影响。尽管不会影响收藏家的身份显着性,但发现唯物主义会对生活满意度产生负面影响。至关重要的是,发现收藏家身份显着性对收藏家参与产生积极影响,从而提高生活满意度。

原创性/价值

这项研究以三种不同的方式为消费者行为文学做出了贡献。首先,作者建立在现有文献的基础上,这些文献揭示了创造性选择反从众和死亡遗产是有助于收藏家身份显着性的潜在倾向动机。其次,虽然唯物主义通过概念研究与收集行为联系在一起,但作者还研究了唯物主义对个人生活满意度的更广泛影响。最后,作者探讨了收藏家身份显着性和收藏家参与度如何提高对生活的满意度。

更新日期:2021-09-01
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