This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.

这项研究是数字商业模式 (BM) 研究在旅游业中的首批应用之一。在真实世界公司的例子的支持下，开发了一个系统和全面的旅游业数字 BM 配置分类法。基于定性研究，根据主要价值驱动因素识别和分类了 53 个数字 BM，其中包括 10 个以前研究中没有的新配置。该论文有助于构建旅游业中的数字 BM 配置，并支持在学者之间建立共识。从实践的角度来看，这项研究提供了构建或转换 BM 的模板，可以作为当前数字旅游业务格局的指南。