Alcohol consumption is on the rise among U.S. women, especially college women, despite the negative consequences that uniquely and disproportionately affect them. The current work integrates objectification theory and related research with literature on drinking motivations to explore how women’s experiences living in a culture that constantly objectifies the female body is associated with women’s consumption of alcohol. Among a sample of 539 female U.S. college students, the present study examined how differentially valenced responses to interpersonal sexual objectification (enjoyment of sexualization or body shame) contribute to distinct drinking motivations and outcomes. Results showed general support for the proposed serial mediational model. The link between sexual objectification and drinking frequency was mediated by self-objectification, enjoyment of sexualization, and drinking for enhancement, social and conformity motives, and by self-objectification, body shame, and the conformity motive. Finally, sexual objectification was related to drinking quantity through self-objectification, enjoyment of sexualization, and the enhancement drinking motive. These findings suggest that objectification experiences and resulting negative and positive inner states are important predictors of alcohol consumption. The integration of objectification theory with drinking motives sheds light on additional negative consequences associated with women living in a patriarchal society, including increased alcohol use. This model, if confirmed by future research, may provide promising avenues for reducing women’s drinking and thus minimizing the negative consequences they experience from alcohol.

美国女性，尤其是大学女性的酒精消费量正在上升，尽管其负面后果对她们产生了独特且不成比例的影响。目前的工作将客观化理论和相关研究与饮酒动机的文献相结合，以探索女性生活在不断将女性身体客观化的文化中的经历如何与女性饮酒相关联。在 539 名美国女大学生的样本中，本研究调查了对人际性物化（享受性化或身体羞耻）的不同效价反应如何导致不同的饮酒动机和结果。结果表明对所提出的串行中介模型的普遍支持。性客体化和饮酒频率之间的联系是由自我客体化介导的，性化的享受，为增强而饮酒，社交和顺从动机，以及自我客观化，身体羞耻和顺从动机。最后，性客体化通过自我客体化、性化享受和饮酒动机的增强与饮酒量有关。这些发现表明，客观化体验以及由此产生的消极和积极的内在状态是饮酒的重要预测因素。客观化理论与饮酒动机的结合揭示了与生活在父权社会中的女性相关的其他负面后果，包括酒精使用的增加。如果未来的研究得到证实，这种模式可能为减少女性饮酒提供有希望的途径，从而最大限度地减少她们因酒精而遭受的负面影响。