Care for the external and internal environment of the company, ethics and human resources, as well as the organizational culture, is a crucial element for the importance and competitive advantage of the company. It was especially noticeable during the SARS-COV-2 pandemic. Companies began to grapple with difficulties, which contributed to an increased interest in crisis management competencies. The pandemic has permanently changed the functioning of society and the image of many industries, including public relations. The analysis of changes in the demand of companies for CSR-related activities after the pandemic becomes a valuable element of the direction of innovative research. Recognizing the interest, these aspects of the company were verified. The article uses data obtained in the course of the implementation of three independent research projects realized in Poland. The first study concerned crisis management from the perspective of a public relations agencies. The structures of the offer of public relations services (including CSR strategies) were examined. The responses of some public relations specialists regarding CSR and activities in this area after the COVID-19 pandemic were extracted from the second research project. The last, third project involved specialists employed in PR agencies. The research area covered changes in the demand of companies for CSR-related activities after the pandemic and the desired areas of training and personal development, with particular emphasis on CSR. The common denominator of all three projects is CSR campaigns and the way they are implemented by PR specialists.

中文翻译：

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基于对 SARS-COV-2 大流行的波兰公共关系专家进行的研究，对 CSR 活动和利益相关者参与的需求变化

关心公司的外部和内部环境、道德和人力资源以及组织文化，是公司重要性和竞争优势的关键因素。在 SARS-COV-2 大流行期间尤其明显。公司开始努力应对困难，这促使人们对危机管理能力的兴趣增加。大流行已经永久性地改变了社会的运作和包括公共关系在内的许多行业的形象。分析疫情后企业对企业社会责任相关活动的需求变化，成为创新研究方向的重要内容。认识到利益，公司的这些方面得到了验证。本文使用在波兰实现的三个独立研究项目的实施过程中获得的数据。第一项研究从公共关系机构的角度关注危机管理。对提供公共关系服务的结构（包括企业社会责任战略）进行了研究。从第二个研究项目中提取了一些公共关系专家在 COVID-19 大流行后对该领域的企业社会责任和活动的回应。最后一个，第三个项目涉及公关机构的专家。研究领域涵盖了大流行后公司对企业社会责任相关活动的需求变化以及培训和个人发展的期望领域，特别强调了企业社会责任。