Abstract

This paper reports on a research project aimed at exploring how designers can activate and sustain entrepreneurial ventures within regional textile communities in the Philippines and the UK. The mindset of consumers, who believe that textiles and fashion should be cheap, has made it difficult to successfully enable regional textile communities. With this in mind, two case studies were undertaken through semi-structured interviews with stakeholders involved in creative enterprises within regional textile communities in the Philippines and the UK. Findings from the research demonstrate how design-driven approaches to entrepreneurship can lead to reaching an untapped market and securing consumer demand for products and services that are better for people and the planet. The original contribution of the paper lies in the development of a business model meta-canvas, informed by an original conceptual framework that, once successfully adopted, could activate and sustain enterprises in regional textile communities.

摘要

本文报告了一个研究项目，该项目旨在探索设计师如何在菲律宾和英国的区域纺织社区内激活和维持创业企业。消费者认为纺织品和时装应该便宜的心态使得区域纺织社区难以成功。考虑到这一点，通过与菲律宾和英国区域纺织社区内创意企业的利益相关者的半结构化访谈，进行了两个案例研究。研究结果表明，以设计为驱动的创业方法如何能够导致进入未开发的市场并确保消费者对对人类和地球更有益的产品和服务的需求。