Drawing on Wales, Monsen, and McKelvie's (2011, Entrepreneurship Theory and Practice, 35(5), 895–923) model of entrepreneurial orientation pervasiveness and the strong culture hypothesis (Denison, 1984, Organization Dynamics, 13, 4–22), this study investigates how entrepreneurial orientation (EO) strength, defined as the level of agreement in the shared perceptions of EO, serves as a boundary condition of the EO–firm performance relationship. Four field studies provide evidence for a valid and reliable 10-item multidimensional measure of entrepreneurial orientation, the EO-10, which in turn, may be used to assess EO strength. We establish content and construct validity of the EO-10 (study 1; n = 447 employees), criterion-related validity with revenue growth and sales growth (study 2; n = 412 employees in 43 profit centers), and convergent validity with Covin and Slevin's (1989, Strategic Management Journal, 10, 75–87) 9-item measure (study 3; n = 291 employees). Finally, in study 4 (n = 853 employees nested in 22 organizations), we demonstrate the interactive effects of EO and EO strength on profit growth and revenue growth. In sum, this study provides conceptual and empirical evidence for the importance of EO strength as a moderator of the EO–firm performance relationship.

中文翻译：

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创业导向强度的本质：共享价值观对企业绩效的影响

借鉴威尔士、蒙森和麦凯尔维（2011，创业理论与实践，35(5), 895-923) 企业家导向普遍性模型和强文化假设 (Denison, 1984, Organization Dynamics,13, 4-22), 本研究探讨了如何创业导向（EO）实力，定义为对 EO 的共同看法的一致程度，作为 EO-企业绩效关系的边界条件。四项实地研究提供了有效且可靠的 10 项多维衡量创业方向的证据，EO-10​​ 反过来可用于评估 EO 强度。我们确定了 EO-10​​ 的内容和构建效度（研究 1；n= 447 名员工），与收入增长和销售增长的标准相关效度（研究 2；n= 43 个利润中心的 412 名员工），并且与 Covin 和 Slevin 的收敛有效性（1989，战略管理杂志，10, 75–87) 9 项测量（研究 3；n= 291 名员工）。最后，在研究 4 (n= 853 名员工嵌套在 22 个组织中），我们展示了 EO 和 EO 强度对利润增长和收入增长的交互影响。总之，这项研究为 EO 强度作为 EO-公司绩效关系调节剂的重要性提供了概念和经验证据。