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To what extent do brands contribute to sustainability transition in agricultural production practices? Lessons from three European case studies
Ecological Economics ( IF 7 ) Pub Date : 2021-08-05 , DOI: 10.1016/j.ecolecon.2021.107179
Paul Swagemakers 1, 2 , Markus Schermer 3 , María Dolores Domínguez García 1, 4 , Pierluigi Milone 5 , Flaminia Ventura 5
Affiliation  

Brands hold a promising contribution to align the food system with sustainable farm development. The food system consists of a myriad of, generally small-scale, producers and consumers and retail chains provide the link between the two. As such, their brands determine to a large extend what is understood by sustainability. This article focuses on brands' sustainability definitions and their requirements from a producer's perspective. Theoretical exploration of interlinkages between the heterogeneity in farming practices, transition processes in the food system, and brands' general isomorphic character provide a lens for an empirical analysis of their contribution to change farm production towards more sustainability practices. Case studies from three European regions illuminate how institutional settings determine whether family farms and rural livelihoods benefit from the brands' sustainability claims or are restricted and endangered by the new rules and regulations imposed upon them. This way, the paper provides theoretical understanding how brand development provides the institutional conditions for farmers to reconcile economic goals with sustainability claims, but obstructs a more profound transition to agroecological practices. This asks for political intervention to create the conditions and means for capacity building at community level that will allow for a more far-reaching transition to sustainability.



中文翻译:

品牌在多大程度上有助于农业生产实践的可持续性转型?三个欧洲案例研究的教训

品牌在使食品系统与可持续农场发展保持一致方面做出了有希望的贡献。食品系统由无数通常小规模的生产者和消费者组成,零售链提供了两者之间的联系。因此,他们的品牌在很大程度上决定了对可持续性的理解。本文从生产者的角度关注品牌的可持续性定义及其要求。对农业实践的异质性、食品系统的转型过程和品牌的一般同构特征之间相互联系的理论探索为实证分析它们对将农业生产转变为更具可持续性的实践的贡献提供了一个视角。来自三个欧洲地区的案例研究阐明了机构设置如何决定家庭农场和农村生计是从品牌的可持续性声明中受益,还是受到强加于他们的新规则和法规的限制和威胁。通过这种方式,本文提供了品牌发展如何为农民提供制度条件以协调经济目标与可持续性主张的理论理解,但阻碍了向农业生态实践的更深刻转变。这就要求进行政治干预,为社区层面的能力建设创造条件和手段,从而实现更深远的可持续性过渡。通过这种方式,本文提供了品牌发展如何为农民提供制度条件以协调经济目标与可持续性主张的理论理解,但阻碍了向农业生态实践的更深刻转变。这就要求进行政治干预,为社区层面的能力建设创造条件和手段,从而实现更深远的可持续性过渡。通过这种方式,本文提供了品牌发展如何为农民提供制度条件以协调经济目标与可持续性主张的理论理解,但阻碍了向农业生态实践的更深刻转变。这就要求进行政治干预,为社区层面的能力建设创造条件和手段,从而实现更深远的可持续性过渡。

更新日期:2021-08-05
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