ABSTRACT

Green IT practices are of global concern with huge environmental implications. Reducing CO2 emissions, conserving energy, and recycling IT are among a variety of green IT behaviors that protect the natural environment. We explore the role of green IT identity as an additional factor in a model based on the Theory of Planned Behavior. Theoretically, our findings show green IT identity plays a substantive role in predicting behavioral intention independent of attitude as well as indirectly through attitude. The addition of green IT identity in a behavioral model provides a more complete prediction of green IT behavior. Practically, strengthening one’s green IT identity is likely to stimulate both favorable attitudes and green IT behavior. We discuss the implications of our study for green IT research.

摘要

绿色 IT 实践受到全球关注，具有巨大的环境影响。减少二氧化碳排放、节约能源和回收 IT 是保护自然环境的各种绿色 IT 行为之一。我们探讨了绿色 IT 身份在基于计划行为理论的模型中作为附加因素的作用。从理论上讲，我们的研究结果表明，绿色 IT 身份在独立于态度以及通过态度间接预测行为意图方面发挥着实质性作用。在行为模型中添加绿色 IT 身份可以更完整地预测绿色 IT 行为。实际上，加强一个人的绿色 IT 身份可能会激发良好的态度和绿色 IT 行为。我们讨论了我们的研究对绿色 IT 研究的影响。