Abstract

This paper examines the relationships between online therapeutic shopping motivation, crisis-coping shopping, and therapeutic shopping purchases in disruptive situations. It explicitly addresses the research question of how online shopping motivation and crisis-coping shopping affect therapeutic shopping purchases. Empirical evidence was obtained in Europe and Latin America. We used partial least squares modeling and multigroup analysis to compare consumers’ culture-driven responses to crisis.

The effect of crisis-coping shopping is almost three times stronger than the effect of online therapeutic shopping motivation on therapeutic shopping purchases. This study investigates the concepts of hedonic shopping and retail therapy in the online environment and disruptive situations by examining therapeutic shopping purchases.

Cultural differences are highlighted in relation to purchases made to regulate mood during a crisis. Finally, this study examines the roles of retail therapeutic motivation and crisis-coping online shopping and discusses the implications for consumers, managers, and future research.

摘要

本文研究了在线治疗性购物动机、危机应对购物和在破坏性情况下治疗性购物购买之间的关系。它明确解决了网上购物动机和应对危机购物如何影响治疗性购物购买的研究问题。在欧洲和拉丁美洲获得了经验证据。我们使用偏最小二乘建模和多组分析来比较消费者对危机的文化驱动反应。

应对危机购物的效果几乎是在线治疗性购物动机对治疗性购物购买的影响的三倍。本研究通过检查治疗性购物购买来调查在线环境和破坏性情境中的享乐购物和零售疗法的概念。

在危机期间为调节情绪而进行的购买中，文化差异被凸显出来。最后，本研究探讨了零售治疗动机和应对危机的在线购物的作用，并讨论了对消费者、管理者和未来研究的影响。