This paper gives a systematic research review at the boundary of the information systems (IS) and marketing disciplines. First, a historical overview of these disciplines is given to put the review into context. This is followed by a bibliographic analysis to select articles at the boundary of IS and marketing. Text analysis is then performed on the selected articles to group them into homogeneous research clusters, which are refined by selecting "distinct" articles that best represent the clusters. The citation asymmetries between IS and marketing are noted and an overall conceptual model is created that describes the "areas of collaboration" between IS and marketing. Forward looking suggestions are made on how academic researchers can better interface with industry and how academic research at the boundary of IS and marketing can be further developed.

中文翻译：

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谁拥有数据？信息系统和营销边界的系统回顾

本文对信息系统 (IS) 和营销学科的边界进行了系统的研究综述。首先，给出这些学科的历史概述，以将评论置于上下文中。然后是书目分析，以选择处于 IS 和营销边界的文章。然后对所选文章进行文本分析，将它们分组为同类研究集群，通过选择最能代表集群的“不同”文章进行细化。注意到信息系统和营销之间的引用不对称，并创建了一个整体概念模型，描述了信息系统和营销之间的“合作领域”。