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Effects of network relations on destination development and business results
Tourism Management ( IF 12.7 ) Pub Date : 2021-07-29 , DOI: 10.1016/j.tourman.2021.104402
Ingunn Elvekrok 1, 2 , Nina Veflen 3 , Joachim Scholderer 4, 5, 6 , Bjarne Taulo Sørensen 5, 7
Affiliation  

Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.



中文翻译:

网络关系对目的地发展和经营成果的影响

从坚定的角度来看,本研究调查了挪威一个山村的目的地网络中的合作。51 个组织参与了一项调查,指出了他们的主要合作伙伴,并从十项中间收益(增加销售额、降低成本等)和两项最终结果(业务成果、目的地开发)方面评估了每项合作的价值。如果合作导致销售额增加或使公司对市场波动更具弹性,则公司认为合作有助于促进业务成果。如果合作带来新知识、提高客户满意度,并且不仅有助于改善运营,公司认为合作将有助于目的地开发。研究结果证明了中间和最终关系结果在公司和目的地层面的相互联系。该研究有助于更全面地了解网络关系,与有关相关利益和目的地发展的文献相关。

更新日期:2021-07-30
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