This study suggests the association between individual and political figures as a fan–celebrity relationship and provides a scale of political fandom as a new criterion for public segmentation. While political fans are important stakeholders of political organizations and political figures, little is known about who political fans are and how they participate in political activities. To address this gap, the differences between political fans and enthusiastic partisans are explained using six dimensions, namely, worship, identification, loyalty, playing, investment, and fan community engagement. Building on these dimensions, this study examined the impact of perceived charms of a political figure on political fans by surveying Korean participants. This study further explored political fans’ tendency to participate in politics as well as information seeking and sharing. Following the results, implications for public and stakeholder relations are discussed.

这项研究表明，个人和政治人物之间的关联是一种粉丝-名人关系，并提供了一个政治粉丝量表，作为公众细分的新标准。虽然政治迷是政治组织和政治人物的重要利益相关者，但人们对政治迷是谁以及他们如何参与政治活动知之甚少。为了弥补这一差距，从崇拜、认同、忠诚、玩耍、投资和粉丝社区参与六个维度来解释政治迷和热情的游击队之间的差异。在这些维度的基础上，本研究通过调查韩国参与者来检验政治人物的感知魅力对政治粉丝的影响。本研究进一步探讨了政治迷参与政治的倾向以及信息寻求和分享的倾向。根据结果​​，讨论了对公共和利益相关者关系的影响。