ABSTRACT

The paper is part of an ongoing thesis on the city of Matera (Italy). The research questions the effects and challenges of a double international recognition on urban space production: the mega-event ‘European Capital of Culture’ and the UNESCO World Heritage status. Using Matera’s bid book to become the European Capital of Culture, the paper focuses on the vocabulary used by the experts in charge of the application and questions the city models underlying the cultural programme. Through the use of an entrepreneurial vocabulary, the stakeholders of the Matera–Basilicata 2019 Foundation propose to transform the classic modes of bureaucratic management and the way of conceiving urban design. In this perspective, the challenge is no longer to invest in infrastructural components or public facilities but to create a new attractive image of the city. In this context, the Foundation in charge of the organization of the event acts as a company to promote new narratives and to provide new services for the city. The label ‘European Capital of Culture’ is therefore used to promote the city through a new urban vision, which reinterprets the local and historical urban representations.

摘要

该论文是关于马泰拉市（意大利）的正在进行的论文的一部分。该研究质疑双重国际认可对城市空间生产的影响和挑战：大型活动“欧洲文化之都”和联合国教科文组织世界遗产地位。本文利用马泰拉的申办书成为欧洲文化之都，重点关注负责申请的专家使用的词汇，并对文化项目背后的城市模式提出质疑。通过使用创业词汇，Matera-Basilicata 2019 基金会的利益相关者提议改变传统的官僚管理模式和构思城市设计的方式。从这个角度来看，挑战不再是投资于基础设施组件或公共设施，而是创造一个新的有吸引力的城市形象。在这种情况下，负责组织活动的基金会作为一家公司来推广新的叙事并为城市提供新的服务。因此，“欧洲文化之都”这个标签被用来通过新的城市愿景来宣传这座城市，重新诠释当地和历史城市的表现形式。