The aim of this study was to determine the social profile of individuals who are most at risk of engaging in risky social media challenges (RSMCs). Young adults (N = 331, 56.3 percent female) aged 18–25 years (M_age = 21.4) completed an online survey in which they indicated which RSMCs they had done (e.g., Cinnamon Challenge, Fire Challenge), and completed measures of social motives (i.e., need to belong, need for popularity, and fear of missing out [FoMO]) and perceived social status (i.e., popularity and peer belonging). Results demonstrated that almost half (48.3 percent) of participants had engaged in at least one RSMC. Furthermore, findings from a latent-class analysis revealed a three-class solution. Participants in Class 1 (stable social position, low social motives) had moderate-to-high probabilities for perceived popularity and peer belonging, but low probabilities for all three social motives. Participants in Class 2 (high perceived popularity and related concerns) had the highest probability for perceived popularity, need to be popular, and FoMO, and participants in Class 3 (high need to belong) had the highest probability for need to belong, but the lowest probabilities for need to be popular and perceived popularity. Although results differed somewhat by gender, overall, and in line with hypotheses, participants in Class 2 (high perceived popularity and related concerns) were most at risk for engagement in RSMCs. Thus, results suggest that engagement in RSMCs may be more about standing out and gaining online popularity and attention than about fitting in with peers. These findings contribute to a larger conversation about the provision of popularity markers on social media (likes, views) and their ability to shape young people's behavior.

中文翻译：

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上传风险：检查最容易参与风险社交媒体挑战的年轻人的社会概况

本研究的目的是确定最有可能参与风险社交媒体挑战 (RSMC) 的个人的社会概况。 18-25 岁（M_年龄 = 21.4）的年轻人（N = 331，56.3% 为女性）完成了一项在线调查，在调查中他们指出了他们做过哪些 RSMC（例如，肉桂挑战、火灾挑战），并完成了社会测量动机（即归属感、受欢迎程度和害怕错过 [FoMO]）和感知的社会地位（即受欢迎程度和同龄人归属感）。结果表明，几乎一半 (48.3%) 的参与者至少参与了一项 RSMC。此外，潜在类分析的结果揭示了三类解决方案。第 1 类的参与者 (稳定的社会地位，低社会动机）在感知受欢迎程度和同伴归属感方面具有中到高的概率，但对于所有三种社会动机的概率都很低。第 2 类（高感知受欢迎程度和相关关注）的参与者感知受欢迎程度、需要受欢迎和 FoMO 的概率最高，而第 3 类（高需要归属感）的参与者) 的归属需求概率最高，但受欢迎和感知受欢迎程度的需求概率最低。尽管结果在总体上因性别而有所不同，并且与假设一致，但第 2 类参与者（感知到的受欢迎程度和相关问题）参与 RSMC 的风险最大。因此，结果表明，参与 RSMC 可能更多是为了脱颖而出并获得在线人气和关注，而不是与同龄人融为一体。这些发现有助于更广泛地讨论在社交媒体上提供受欢迎程度标记（喜欢、观点）及其塑造年轻人行为的能力。