ABSTRACT

The study explores the nature of adaptations made on an experiential product, a TV series, that enters a foreign market, and investigates the perceptions of foreign consumers concerning the adapted experiential product in two parts. The first part content analyses the nature of adaptations based on comparisons of the contents of the original and adapted versions of the TV series, while the second part content analyses consumers’ perceptions of the adapted TV series based on their social media entries. The first part reveals three broad categories of adaptations, namely contextual, cultural, and competitive. The second part indicates that the familiarity with the original TV series and the distinct genre were influential on consumers’ evaluation of and satisfaction with the adapted TV series.

摘要

该研究探讨了对进入国外市场的体验产品（电视剧）进行改编的性质，并分两部分调查了外国消费者对改编的体验产品的看法。第一部分内容基于对电视剧原版和改编版内容的比较分析改编的性质，而第二部分内容基于他们的社交媒体条目分析消费​​者对改编电视剧的看法。第一部分揭示了适应的三大类，即语境适应、文化适应和竞争适应。第二部分表明对原著电视剧的熟悉程度和鲜明的类型对消费者对改编电视剧的评价和满意度有影响。