Visual organizational research has burgeoned over the past decade. Despite an initially hesitant engagement with visuality in organization and management studies, it is now only proper to speak of a ‘visual turn’ in this domain of scholarly inquiry. We wish to take the opportunity provided by the Perspectives format to engage with prominent work published in Organization Studies, in appreciation of the diversity of approaches to the visual in organizational research, and highlight some generative tensions across this body of work. In particular, we have scrutinized six articles based on their treatment of signification (how the visual mode enables meaning-making and meaning-sharing in and around organizations), manifestation (how visual organizational artefacts and their properties relate to affordances) and implication (how visualization practices produce organizational outcomes). Inspired by the frictions and gaps across these articles, we developed three distinct perspective shifts that highlight the importance of the invisible, the immaterial and the performance within visualization. We conclude with a comparative matrix that maps different conceptualizations of visualization, and suggest opportunities for future research based on how we see the field of visual organizational studies evolving.

视觉组织研究在过去十年蓬勃发展。尽管最初在组织和管理研究中对视觉性的参与犹豫不决，但现在在这个学术研究领域谈论“视觉转向”是恰当的。我们希望利用Perspectives格式提供的机会参与发表在组织研究中的杰出作品，以欣赏组织研究中视觉方法的多样性，并强调这一系列工作中的一些生成张力。特别是，我们已经根据他们的治疗审查六篇文章意义（视觉模式如何使意义的决策和分享意义和周围组织），表现（可视化组织人工制品及其属性如何与可供性相关）和含义（可视化实践如何产生组织结果）。通过在这些文章中的摩擦和差距的启发，我们开发了三种不同的角度的变化，突出了无形的，非物质和性能的重要性内可视化。我们以一个比较矩阵结束，该矩阵映射了可视化的不同概念，并根据我们如何看待可视化组织研究领域的发展提出了未来研究的机会。