ABSTRACT

The aim of this research was to identify correlations between measured water supply performance attributes and consumer perceptions, to provide water suppliers with an improved understanding of the significance of consumers’ perceptions. Over 1900 New Zealand potable water consumers were surveyed and their perceptions were compared with measured aggregated attributes from their water supply system or region using logit and regression models. The analysis identified significant correlations between measured and perceived performance for all attributes. The exception is perceived protection from microorganisms, where other values such as fluoride preferences and Maori values are significant.

摘要

本研究的目的是确定测得的供水性能属性与消费者感知之间的相关性，以使供水商更好地理解消费者感知的重要性。对 1900 多名新西兰饮用水消费者进行了调查，并使用 logit 和回归模型将他们的看法与来自供水系统或地区的测量汇总属性进行了比较。该分析确定了所有属性的测量和感知性能之间的显着相关性。例外是对微生物的感知保护，其中氟化物偏好和毛利人价值观等其他价值观很重要。