This paper analyses the influence that the initial actions and strategies pursued by hotel managers have on the recovery of occupancy after a crisis such as the COVID-19 pandemic. To do this, a specific survey is carried out on managers of Spanish hotels. The main findings show that labour actions, especially plans for temporary employment regulations, innovation and differentiation strategies, reorientation to closer markets and obtaining information from official sources as a guarantee of their certainty, are the measures that have a greater impact on the possibilities of recovering hotel activity. In addition, government measures that contribute to the improvement of the financial situation of firms can also play a relevant role in hotel recovery.

本文分析了酒店经理采取的初步行动和策略对 COVID-19 大流行等危机后入住率恢复的影响。为此，对西班牙酒店的经理进行了一项具体调查。主要调查结果表明，劳工行动，特别是临时就业法规、创新和差异化战略的计划、重新定位到更紧密的市场以及从官方来源获取信息以保证其确定性，是对恢复可能性具有更大影响的措施酒店活动。此外，有助于改善公司财务状况的政府措施也可以在酒店复苏中发挥相关作用。