This study examines a new wave of populisms arising in the digital era using Pastor Evan Mawarire’s #ThisFlag movement: What are they, and how do they express themselves? How does the hegemony react to them? Non-mainstream, digitally born movements, especially in dictatorships, are dismissed by the political elite as ill-mannered disruptors whose political interventions are detrimental. To analyse the cleric’s populism and its meaning to the Zimbabwean body politic, we use three specific themes: (a) personality and influence of movement leader(s); (b) populist communication and messaging; and (c) recreating an involved citizenry. We used digital ethnography to gather and analyse data.

这项研究使用埃文·马瓦里尔牧师的#ThisFlag 运动来审视数字时代兴起的新一波民粹主义浪潮：他们是什么，他们如何表达自己？霸权对他们有何反应？非主流的、数字出生的运动，尤其是在独裁统治下，被政治精英视为不礼貌的破坏者，其政治干预是有害的。为了分析神职人员的民粹主义及其对津巴布韦政治体的意义，我们使用了三个特定主题：(a) 运动领袖的个性和影响；(b) 民粹主义交流和信息传递；(c) 重建参与的公民。我们使用数字人种学来收集和分析数据。