INTRODUCTION Tobacco smoking is one of the leading causes of death and disability in the Association of Southeast Asian Nations (ASEAN). Despite implementation of some tobacco control measures, youth continue to initiate smoking. This narrative review outlines how tobacco advertising, promotion, and sponsorship (TAPS) may influence smoking attitudes and uptake among youth in the region. METHODS Nine electronic databases were searched on EBSCOhost to identify studies published up until December 2019. All studies published in English that investigated youth smoking and TAPS in ASEAN countries were included. Thematic analysis was used to investigate the influence of TAPS on youth smoking. RESULTS Thirty-seven studies were identified. This research showed that youth were exposed and receptive to tobacco advertising, which may contribute to positive attitudes towards tobacco brands and smoking. Studies also demonstrated that youth were exposed to point-of-sale (POS) advertisements or promotions and individual sales promotions. However, little research has explored how these strategies influence attitudes and consumption behaviors among youth, or, how online advertising and cigarette packet branding may influence youth smoking. CONCLUSIONS Youth in ASEAN countries continue to be exposed to TAPS, particularly through POS advertisements or promotions and individual sales promotions. There is also cause for concern about 'below-the-line' advertising and the increasing role of cigarette packaging as a promotional tool. These findings support calls for all ASEAN countries to ratify the Framework Convention on Tobacco Control (FCTC), introduce comprehensive bans on all forms of tobacco advertising, including POS advertising and cigarette pack displays, and implement plain packaging legislation for tobacco products.

中文翻译：

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东盟国家青少年吸烟的商业决定因素：调查烟草广告、促销和赞助影响的研究的叙述性回顾。

引言 吸烟是东南亚国家联盟 (ASEAN) 死亡和残疾的主要原因之一。尽管实施了一些烟草控制措施，但青少年仍然开始吸烟。这篇叙述性评论概述了烟草广告、促销和赞助 (TAPS) 如何影响该地区青少年的吸烟态度和吸食情况。方法 在 EBSCOhost 上搜索了 9 个电子数据库，以确定截至 2019 年 12 月发表的研究。所有以英文发表的研究东盟国家青少年吸烟和 TAPS 的研究都包括在内。主题分析用于调查 TAPS 对青少年吸烟的影响。结果 确定了 37 项研究。这项研究表明，青少年接触并接受烟草广告，这可能有助于对烟草品牌和吸烟产生积极的态度。研究还表明，青少年会接触到销售点 (POS) 广告或促销活动以及个人促销活动。然而，很少有研究探讨这些策略如何影响青少年的态度和消费行为，或者在线广告和烟包品牌如何影响青少年吸烟。结论 东盟国家的青年继续接触到 TAPS，特别是通过 POS 广告或促销和个人促销活动。也有理由担心“线下”广告以及卷烟包装作为促销工具的作用越来越大。这些调查结果支持呼吁所有东盟国家批准烟草控制框架公约（FCTC），