ABSTRACT

The past three decades have seen rapid development in the field of audience measurements in media companies. From once relying on measures of exposure such as circulation numbers and readership, technological developments have made present day media companies and journalists capable of understanding audience preferences in new and advanced ways. As a result, journalists are often strongly encouraged to take audience preferences into account when selecting and prioritizing journalistic content. This study uses participant observation to examine the process of implementing an audience analytics strategy for the digital newsrooms of a Danish regional daily and its sister publications. It focuses on the process of operationalizing and negotiating editorial and commercial goals through quantitative measures and discusses which news values are reflected in the chosen combination of web metrics made visible to the journalists on newsroom dashboards and in daily performance emails. The study suggests that “expected reception” should be included as a news value significant to journalism in the digital age.

摘要

在过去的三十年里，媒体公司的受众测量领域发展迅速。从曾经依靠发行量和读者人数等曝光度衡量标准，技术的发展使当今的媒体公司和记者能够以新的和先进的方式了解观众的偏好。因此，通常强烈鼓励记者在选择和优先考虑新闻内容时考虑受众的偏好。本研究使用参与者观察来检查为丹麦地区日报及其姐妹出版物的数字新闻编辑室实施受众分析策略的过程。它侧重于通过定量测量来实施和协商编辑和商业目标的过程，并讨论哪些新闻价值反映在所选的网络指标组合中，这些指标在新闻编辑室仪表板和日常绩效电子邮件中对记者可见。该研究表明，“预期接受度”应作为对数字时代新闻业具有重要意义的新闻价值包括在内。